№ 4 (113) 2017

TABLE OF CONTENTS

MODERNIZATION OF EDUCATION

Kulak N. V., Smiian A. S.

Innovative marketing tools for higher education institutions

7–13       pdf          Annotation

Chmutova I. M., Andriichenko Zh. O.

Analysis of world models of higher education governance in the context of ensuring autonomy of higher education institutions

14–23     pdf          Annotation

Shevchenko O. О.

Analysis of management effectiveness and managerial resources evaluation in the context of enhancing a higher education institution competitiveness

24–33     pdf          Annotation

Shcherbak V. G.

Development of intellectual entrepreneurship at higher education institutions

34–43     pdf          Annotation

PROBLEMS OF DEVELOPMENT OF ECONOMY

Bilak Yu. Yu., Leheza A. V., Liakh I. M.

Information security as an element to increase efficiency of Ukraine’s innovative development

44–50     pdf          Annotation

MODERN TENDENCIES AND MANAGEMENT PROBLEMS

Ganushchak-Yefimenko L. M.

CRM system as an effective tool in hotel business development in Ukraine

51–56     pdf          Annotation

Geseleva N. V., Stepanov V. G.

modern approaches to credit risk reduction

57–63     pdf          Annotation

Krakhmalova N. A.

Specific features of e-commerce mobile applications development and use

64–68     pdf          Annotation

Kulyniak I. Ya., Mavrina A. О.

Theoretical aspects of an enterprise economic activity concept interpretation

69–79     pdf          Annotation

Piletska S. Т., Miahkykh I. M., Рryshchepa N. P.

Methodological approaches to enterprise restructuring management

80–87     pdf          Annotation