PUBLISHED: 17.09.2025

4,2025

TABLE OF CONTENTS

PROBLEMS OF DEVELOPMENT OF ECONOMY

Hanushchak-Yefimenko L. M.

Vector guidelines for adaptive development of agricultural enterprises in rural areas in the context of activating innovation processes

10.30857/2786-5398.2025.4.1

Matiienko V. M.

Organizational principles for the formation of an innovative mechanism for managing the development of agricultural enterprises in rural areas

10.30857/2786-5398.2025.4.2

MODERN TENDENCIES AND MANAGEMENT PROBLEMS

Akhmedova O. O., Mnychenko N. B.

The influence of medieval tavern culture on the contemporary bar experience in Ukraine and Europe

10.30857/2786-5398.2025.4.3

Dubina I. M.

Organization of an enterprise development management system in the context of the country’s european integration

10.30857/2786-5398.2025.4.4

Zhygalkevych Zh. M., Shekhovtsova A. A.

Interaction of cognitive and emotional factors in the process of advertising messages’ influence

10.30857/2786-5398.2025.4.5

Solntsev S. O., Solovyov O. O.

Advertising campaign management in the video production market

10.30857/2786-5398.2025.4.6

Turbovets S. B.

Tools for increasing the competitiveness of agrarian clusters in the conditions of Ukraine’s European integration

10.30857/2786-5398.2025.4.7